Why? Well let me share with you a quick story.
In the beginning of my career when I started to work for a certain cosmetics company I used to be intimidated by a couple of artist who spoke so professional and very articulate. The words coming out of their mouth even convinced me to buy whatever it was that they where selling to their clients. DING! The light bulb went ON in my head. I said to myself- YOU KNOW ADRIAN, they are not the best makeup artist here, but what is it about them that captivated the client to want to come back time after time to see "them"? Ah-ha! It was simple- Product Knowledge! It was about educating the client that was so captivating and won the client to come to them time after time.
With that said- You really have to know your STUFF! Inside and out, backwards and upside down! Learn as much as you can and always ask if you don't know.
Below are a few questions you should get familiar with, because your clients will want to ask you the same thing!
FREQUENTLY ASKED QUESTIONS:
1. What does "HYPO-ALLERGENIC" mean?
Hypo-allergenic means that the product is less likely to produce an allergic reaction. You need to know that now these days most cosmetics have a LOW probability of causing an allergic reaction.
2. What does SPF mean?
SPF is an acronym for Sun Protection Factor which is a numerical ranking that refers to the amount of time it takes for the skin to become reactive to a sunburn. So if a product has 15 SPF means that the preparation when applied to the skin, may allow the user to be protected up to 15 times normal amount of time it would take them to burn with out no protection. In other words The SPF number tells you how long you can stay in the sun before getting burned. If you normally start to burn after 15 minutes of sun exposure, an SPF 15 product will let you stay in the sun for approximately 15 times longer (or 3 1/2 hours) without burning.
Titanium dioxide, Zinc oxide, Anthelios SX, Helioplex (Is the Neutrogena blend of Avobenzone and Oxybenzone), Outside the United States, Mexoryl SX and Tinosorb are also used.
3. What is the difference between a SUNSCREEN AND A SUNBLOCK?
A sunscreen is an active ingredient that absorbs 85% of the UVB wavelengths (290 -320 nm) example: Octyl Methoxycinnamate.
A sunblock is an opaque sunscreen ingredient that reflects or refracts ALL wavelengths of light in the UV and visible range. for example: Titanium Dioxide
4. What does OIL FREE mean?
Oil Free means free from oil, mainly free from lanolin oil. However, most foundations and concealers and other liquids/creams contain natural oils such as jajoba or orange oil as a emollient to prevent water loss.
5. What does NON-COMEDOGENIC mean?
Means that that particular product will not clod pores.
6. Why do some products use ALCOHOL in them?
Alcohol can be beneficial on a skin care product. Ethyl Alcohol is commonly used as a toning and cleansing agent in some products. It effectively tones and cleanses oily to normal skin, then evaporates leaving no residue behind. Alcohol can also be used as a solubilizer in some products.
7. What are ACTIVE INGREDIENTS?
The FDA (Food and Drug Administration) defines an active ingredient as a category 1 ingredient which is utilized all over the counter (OTC) drugs and is safe and effective at the amount specified for use.
When you turn the product on its back side, you see a list of ingredients. The 2-4 FIRST ingredients are the most commonly used ingredients of that particular product.
8. Can cosmetics cause acne?
11. How long do cosmetics last?
Sources to find out more? GO HERE: http://www.cosmeticsinfo.org/faq.php